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Quick facts

US$2M+Chinese capital raised after 4 years of guānxì (2020)
8 yearsSustained institutional engagement with AIBO–MOFCOM (2017–2025)
SIAL 2023SIAL Shanghai Innovation Award with a Chilean product
UN ESCAPKnowledge Product 2024 case study

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Short version · 80 words

Fiorella Bonino is a China–LATAM strategist, founder and CEO of The Chinaexpert. She is former PwC, an industrial engineer from Universidad Adolfo Ibáñez and an MBA graduate from UIBE Beijing on a full MOFCOM scholarship. In 2020 she raised US$2 million in Chinese capital after four years of cultivating guānxì, founding a bilateral Chile–China operation. She was invited by AIBO–MOFCOM in 2017 and 2025, won the SIAL Shanghai Innovation Award 2023 and was documented by UN ESCAP in 2024 as a Chile–China cross-border case study.

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Press photos

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Topics for interviews

China–LATAM

Chile–China commercial strategy

Belt and Road, raising Chinese capital, opportunities and risks for LATAM.

Cross-border

E-commerce with China (CBEC) and JD Worldwide

How cross-border trade with China operates from LATAM. UN ESCAP 2024 case.

Culture

Chinese business: guānxì, miànzi, rhythm, hierarchies

What the West does not decode about the Chinese ecosystem's relationship handbook.

Sectoral

Fresh-fruit export to the Chinese market

Chile–China cherries, air-shipped cherry express, Chinese New Year, Dancing Sun brand.

Geopolitics

The new global order from a Chinese reading

Critical materials, semiconductors, EVs, manufacturing. LATAM in China's orbit.

Women + China

A Latin American in the Chinese ecosystem

Documented track record of raising Chinese capital and MOFCOM formation.

Recent press appearances

2025 · Vision Magazine LATAM

"Chilean cherry: the cultural mirror of the Chinese market"

Signed column · LATAM coverage

2024 · Beijing Review

"A Chilean puts her e-commerce expertise to good use"

Cover profile · official Chinese publication in English

2024 · China Today / China Hoy

"Navigating the Chinese market"

Profile · official Chinese publication in Spanish

2024 · UN ESCAP

Chile–China cross-border case study

Knowledge Product 2024 · written by UIBE professor

BCN Chile · Asia Pacific Observatory

Interviews + signed column

Library of the National Congress of Chile

AméricaEconomía

Lead invited interview · China's New Retail

Editorial coverage

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Direct press contact

For interviews, quotes, columns, podcasts and editorial requests. Response time: 24–48 business hours.